Divide By Design, a B2B manufacturing company, faced marketing inconsistency and strategy misalignment. This led to fragmented efforts, inefficient use of ad resources, and a lack of growth.
Our goal was to address these challenges by refining their marketing strategy, enhancing website performance, and working towards a more cohesive approach. By focusing on these areas, we aimed to improve their market presence and return on investment.
At Symposia, our process is centered around transparency and data-driven decision-making. We start with a comprehensive marketing assessment to thoroughly understand your company’s direction, growth goals, and challenges. Based on this assessment, we develop a detailed 30, 60, and 90-day roadmap that outlines how each recommendation, deliverable, and strategy supports your broader business objectives.
Our approach focuses on delivering results quickly within 30-day windows, while ensuring efficiency, quality, and speed. We prioritize actionable and impactful strategies that deliver both immediate wins and long-term success. By providing real solutions rather than just reports, Symposia ensures that your marketing efforts are closely aligned with your business goals, allowing you to advance with confidence.
Step 1
Symposia conducted a marketing assessment for Divide By Design, we evaluated website health, traffic, paid search, and SEO. While the website was strong, SEO had gaps—only 4 organic keywords ranked, far behind competitors. With 95.5% of traffic from paid search, the business was overly reliant on it, missing out on organic and referral traffic. We recommended improving SEO, fixing technical issues, diversifying traffic, optimizing paid campaigns, and using Account-Based Marketing (ABM) and customer reviews to boost engagement and conversions.
Step 2
Step 3 Execution & Results
Results By Month
Within the first 30 days, enhanced analytics, targeted ad campaigns, and content creation led to a surge in traffic and conversions.
By 60 days, engagement metrics and conversion quality improved as paid search and social media strategies were refined.
By 90 days, this foundation generated sustained brand visibility, longer session times, and higher-quality leads through content optimization and strategic outreach.
With continued optimization and investment in paid search, Divide by Design was well-positioned for even greater success in the months ahead.
Get your marketing assessment